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Stand Number: F020
Messe Stuttgart / ICS International Congress Center Stuttgart
Messe Stuttgart is located right next to Stuttgart Airport (only 300 meters away) and several major motorways, our sustainably built conference and trade fair centre offers ideal conditions for travelling to and from events.
Meanwhile, event organisers can take advantage of the variety of purposes supported by our 120,000 square metres of hall space, 40,000 square metres of open-air space, and around 33 adaptable rooms available at the ICS International Congress Center Stuttgart.
The cutting-edge infrastructure at Messe Stuttgart and the ICS also make it possible to hold several events at the same time, which is part of the reason why both have become highly sought-after locations among organisers around the world.

Stuttgart is Europe's leading innovation region. Global players within the automotive, medical and mechanical engineering industries and the IT sector are key to the area's constant economic prosperity.

Delightfully embedded in one of the largest German wine growing regions, Stuttgart impresses visitors with its fantastic panorama, sights and cultural and sporting highlights.
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Conference Venue / Centre - Capacity over 1000
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Messepiazza 1 Stuttgart 70629



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Press Releases

More space for company founders

2. Start-up BW Summit with larger floor area at Messe Stuttgart / Presentation of new Fair-View software solution for event organisers

On 1 February 2019, the L-Bank Forum (Hall 1) of Messe Stuttgart became the venue for the second Start-up BW Summit organised by the Ministry of Economic Affairs, Labour and Housing Baden-Württemberg. Over a 25,000 m2 exhibition space, approximately 380 start-ups from all over the country, including

international partner regions, presented their business ideas in search of investors, customers and cooperation partners. A further 200 network partners from consulting, promotion and technology transfer, as well as 400 B2B partners from large corporations and the SME sector were also represented. As Minister of Economic Affairs Dr. Nicole Hoffmeister-Kraut explained, the aim behind the state initiative is to “improve the attractiveness and international awareness of

Baden-Württemberg as a base for

start-ups”. For 2019, the state partnered with the country of Israel, internationally renowned as a paradise for start-ups and for providing exemplary support to new businesses. With 16 partner regions, predominantly from Europe, but also from Brazil, China, India, Russia and the USA, the Start-up BW Summit 2019 has a significantly more international flavour than its first appearance in 2017.

Good transport links integral to the choice of location.

The location of Messe Stuttgart, situated between Stuttgart Airport and the A8 motorway, which connects Frankfurt and Munich, proved ideal for facilitating a more international event. All participants were guaranteed simple, fast,

time-saving and thus cost-effective arrival and departure.

Those unable to attend in person had the opportunity to follow the press conference via live stream, as well as to follow the opening event on the internet.

To help visitor navigation, the start-ups were distributed over ten regional ecosystems in the form of islands. Baden-Württemberg was represented on an eleventh island, together with institutions that provide support and funding nationwide. There was also a Wild Card island for start-ups that could not be assigned to a specific economic island. Finally, there was a 13th island, representing an international island at which partner country Israel was also represented. The main supporters of the Start up BW Summit, such as Daimler, ENBW, DEHOGA and others, also had their own booths. In the gallery, food truck start-ups provided new catering inspirations, adding a further start-up-related element to the event.

Over four stages, one main and three auxiliary stages, distributed throughout the L-Bank Forum, general talks were given by well-known speakers such as Winfried Kretschmann, Minister President of the State of Baden-Württemberg; Dr. Nicole Hoffmeister-Kraut, Minister for Economic Affairs, Labour and Housing of the State of Baden-Württemberg; Dr. Auma Obama, founder and chairman of the Auma Obama Foundation / Kenya and Anna Alex, founder and board member of men’s fashion start-up Outfittery. When a presentation was taking place on the main stage, no other talks were given at the same time on any of the other stages. The three auxiliary stages were for side-programmes, talks and pitches from start-ups. To ensure that the sound on the four stages was kept under control in the hall, a sophisticated sound system was installed with loudspeakers that could provide selective audio. In addition, around 1,000 headsets were handed out to visitors, allowing selected talks on any of the stages to be followed from any location in the L-Bank Forum.

“We are delighted to have provided the ideal venue for such a future-oriented topic as start-ups,” explains Stefan Lohnert, Vice President of Guest Events at Messe Stuttgart. Messe Stuttgart had been greatly involved in implementation of the first ever Start-up BW Summit in 2017. Business Development and Guest Events devoted their many years of experience into supporting the planning and design of the event in a number of ways. The resulting booth construction plan was realised by service partner M&S Messebau.

At the time, the exhibition extended over an area of 10,500 m2, thus covering the entire hall 5. Today, two years later, the utilised exhibition space has doubled in size. The pulsmacher agency from Ludwigsburg, which was this year responsible for delivering the Start-up BW Summit, was able to build on the original concept from 2017 and develop it even further.

A special trade fair app made it easier for the participants of the Start-up BW Summit 2019 to register for the event as well as helping them connect with potential investors or other interested parties. It also included a map of the exhibition grounds, an interactive hall plan and a list of exhibitors. Messe Stuttgart supplied all the information required for the app.

Messe Stuttgart presents Fair-View – innovative software for event organisers.

Not only did Messe Stuttgart provide the venue for the Start-up BW Summit, it

also attended the event as an exhibitor with its own booth. “We showcased

Fair-View, the prototype of an innovative software solution for easier and more transparent trade fair planning for exhibitors worldwide. Fair-View

supports the exhibition preparation process, from budgeting to hotel planning in just one tool. Endless Excel lists are a thing of the past,” explains Patrick Dehner, product development project manager at Messe Stuttgart. This clearly demonstrates that Messe Stuttgart understands the needs of its customers and wants to offer them practical support. Messe Stuttgart has long been a supporter of start-ups and offers shared booths at numerous trade fairs, most recently at the CMT. Messe Stuttgart has developed dedicated start-up offers (“Newcome”) for 14 trade fairs to date. Further trade fairs will follow, depending on the specific requirements of each industry.

In the venture capital and corporate lounge, investors and potential lenders were provided with conference boxes to share business concepts. Representatives from the Ministry of Economic Affairs and Messe Stuttgart Business Development were available at all times.

A further highlight was the evening event in the gallery of the L-Bank Forum, sponsored by the hall's namesake L-Bank, which gave exhibitors and visitors a further networking opportunity. A DJ provided the atmosphere. And in an area reminiscent of Speakers Corner in London, braver founders also had the opportunity to pitch their start-up to the audience on the ad hoc pitch stage.

The next Start-up BW Summit will take place in 2020 again on the grounds of Messe Stuttgart.

Further information under:
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13th March 2019

Germany's first beauty convention comes to Stuttgart, 30 November 2018

Beauty and lifestyle trends, online beauty stars and live acts on stage: GLOW -The Beauty Convention by dm will showcase all this and more at Messe Stuttgart

GLOW - The Beauty Convention by dm will be held for the first time in the L-Bank Forum (Hall 1) of Messe Stuttgart on 30 and 31 March 2019. This is Germany's first ever beauty convention. The organiser expects the event to be attended by around 20,000 people looking to find out about the latest beauty styles and tips from the 80+ cosmetics brands represented.

In the convention area, there will be stands and showcase zones featuring not only established cosmetics brands, but also newcomers from the beauty and styling sectors. On both days, national and international online beauty stars will appear

on the Glow Stage, and beauty and lifestyle brands will be presented. Visitors can also have their make-up done at one of the many styling stations. There will also be opportunities to party, with various music acts providing an upbeat atmosphere.

What’s more, a meet-and-greet session will give visitors an opportunity to get to know famous beauty web bloggers in person.

Further information under: (German only)

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13th March 2019

A popular location for medical congresses

Organisers of acclaimed medical congresses value the advantages offered by Messe Stuttgart and the ICS International Congress Center Stuttgart

At the ICS International Congress Center Stuttgart (part of Messe Stuttgart), the 30th Congress of the German Continence Society and the 87th Seminar of the Work Group on Urological Functional Diagnostics and Women's Urology recently came to a successful close. Over two days, more than a thousand participants attended presentations, workshops, seminars, and professional advancement events held by more than 130 specialists from Germany and around the world while also taking part in round-table discussions on various subjects.

The presentations and accompanying exhibition focused on improving the treatment and care provided to people with incontinence disorders, as well as on possible ways to educate patients and keep them up to speed. Incontinence is a common disorder that affects more than nine million people in Germany. The Congress of the German Continence Society is an interdisciplinary event, as was evidenced once again by the physicians (mainly urologists, gynaecologists, and surgeons), care personnel, and physical therapists who attended to share their ideas.

In addition, a total of 53 exhibitors used the accompanying industry exhibition as an opportunity to unveil innovations in prevention and diagnostics or present personalised therapy concepts. All this makes the Congress of the German Continence Society the largest gathering on this subject in the German-speaking countries. “Having the chance to host such a prominent medical congress is a great pleasure for us, of course,” says Stefan Lohnert, Vice President of Guest Events at Messe Stuttgart. “It also shows that Messe Stuttgart offers facilities with the right features and flexibility at the ICS.”

The Congress of the German Continence Society takes place in a different

German city each year. Positive impressions from other congresses organised at the ICS in the past led to the decision to come to Stuttgart in 2018. For this event's organisers, the ease with which Messe Stuttgart can be reached by car, aeroplane, and urban rail was another key aspect. The ICS made its own strong arguments with rooms that feature plenty of natural light and its location, which is within walking distance of the nearby hotels. “The fact that getting to our grounds is so easy is a crucial plus point for many event organisers,” Lohnert affirms. “It means that those attending congresses and trade fairs can use the limited time they have for important discussions rather than travel.”

The ICS’s annual event calendar now includes a number of well-known medical congresses, and more are expected to follow. Early this past summer, it hosted the 38th annual conference of the German Society for Senology, which drew 2,600

attendees and around a hundred exhibitors. The congress, meanwhile, centred on innovations, treatment methods, and trends in gynaecology, urogynaecology, gynaecological oncology, reproductive medicine, obstetrics, and other subjects. Along with the presentations and industry exhibition, a poster exhibition enabled the visitors to explore specific areas in greater detail.

Next year, the INTERPHARM congress will kick off another series of high-profile, specialised events in the healthcare and pharmaceutical industry in March 2019. It is known as the leading professional development event for pharmacists and pharmaceutical assistants in Germany. This scientific congress, which is to feature more than 60 speakers, is expected to draw some 3,000 people from Germany and other countries. These attendees will have the opportunity to learn about the latest findings and trends in the pharmaceutical industry in four seminars, two workshops, and over 50 presentations. In its accompanying exhibition, around 100 exhibitors will show off their innovations in this sector. INTERPHARM will also be celebrating its 30th anniversary in Stuttgart, which was the site of its very first event.

Shortly thereafter, Messe Stuttgart's schedule for March 2019 will continue with the 49th Congress of the German Society for Endoscopy and Imaging Techniques (DGE-BV), which is expecting around 800 visitors and 50 exhibitors. DGE-BV serves as a communication forum for research institutes, users involved in clinical work and research, and industry entities, as well as the society's own area-specific members and their occupational groups. This three-day event will thus focus on praxis and innovation in the field of endoscopy.

Messe Stuttgart will also be hosting two of its own events on the subjects of medicine and medical technology. MEDIZIN, a specialist trade fair and congress in outpatient medical care, is a fixture on the company's January calendar. In 2019, it will be taking place alongside the 54th Congress of Bezirksärztekammer

Nordwürttemberg (a regional chamber of physicians in southwest Germany),

which is expected to draw around a thousand participants. Its some 200 speakers and 80 seminars will offer doctors from practices and clinics, as well as employees who work in healthcare, a platform to exchange ideas across their respective disciplines.

In early May 2019, Messe Stuttgart will be hosting T4M – Technology for Medical Devices, another event of its own that hopes to provide a platform for medical technology in Baden-Württemberg – the German state with the most manufacturers of such devices. Across roughly 20,000 square metres of exhibition space, development and production managers, engineers, packaging experts, and scientists will be able to check out the industry's latest technologies. An extensive programme of supporting events featuring various forums and presentation series will accompany the exhibition.

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13th March 2019

Guest events as an economic factor, 17 September 2018

Messe Stuttgart’s relocation to the Filder has not only increased the company’s own revenue, but also greatly benefits other businesses

In 2017, Messe Stuttgart organised a total of 57 trade fairs on its grounds at Stuttgart Airport. Of these, 22 were what are known as guest exhibitions, in contrast to the company’s 35 own fairs. In addition to these 22 guest exhibitions,

around 100 other guest events are held each year. These include congresses, company events, shareholder meetings, award ceremonies and sports and music events.

“The distinction is not immediately apparent to visitors and other outsiders. After all, both types of event take place on Messe Stuttgart’s grounds,” says Stefan Lohnert, Vice President Guest Events at Messe Stuttgart. But there is a big difference between the two. “As the owner of the trade grounds, we organise our own fairs in conjunction with partners such as associations or other organisations. This means we act as organisers, are responsible for the content of the fair and bear the entrepreneurial risk,” explains Lohnert. And he continues: “Guest fairs, on the other hand, are held by organisers that do not have their own exhibition grounds or would like to move into an additional location. They rent only the required space in the exhibition halls or the necessary rooms in the ICS

International Congress Center Stuttgart. In addition, they purchase services such as booth construction, event technology and the like from us.”

A healthy mix ensures business success

On average, guest events occupy 40% of the space at the exhibition grounds and the ICS. In 2017, because of an unusually high number of guest events, the figure was almost 50%. This is a mixture that has paid off for Messe Stuttgart. “We have consciously striven to achieve this mix because it is ideal for healthy trade fair

operations. Sales from guest events are an improtant pillar on the credit side for us. In this case, the entrepreneurial risk is borne by the external organiser. Thanks to our location in Baden-Württemberg, the most prosperous high-tech region in Europe, many guest events from this sector, such as Automotive Testing Expo, Motek, Control, Blechexpo or Composites Europe, have bought into Messe

Stuttgart. This has enabled us to achieve our goal of becoming Germany’s most important high-tech trade fair location. And it also clearly shows that, rather than competing with our own fairs, guest events ideally complement the portfolio at the trade fair grounds,” says Lohnert, outlining the advantages from the company’s point of view. Messe Stuttgart’s own exhibition AMB, international exhibition for metal working, focuses on metal machining. By contrast, Blechexpo, which is organised by P.E. Schall, is devoted to the process chain for cold working of sheet metal.

The City of Stuttgart benefits via indirect profitability

Indirect profitability means that it is not just Messe Stuttgart itself that benefits from guest events, but also the city of Stuttgart and the surrounding area. However, because the figures reflect all events, a clear distinction cannot be

drawn between guest events and Messe Stuttgart’s own fairs. As Armin Dellnitz, Managing Director of Stuttgart-Marketing and Regio Stuttgart Marketing- und Tourismus GmbH, puts it: “Providers of tourist services in the Stuttgart region also benefit from the trade fairs and their visitors. Overall, some €5 billion, or 42%, of the Stuttgart region’s total tourism revenue goes to the retail trade, 38% to the hospitality industry and 20% to the service sector. After all, our business guests

use large parts of the tourist infrastructure. In addition to the hotel business, culinary offerings are in high demand. And if guests still have time to spare during their business trip, there are also opportunities for shopping as well as cultural and leisure activities.”

Direct investments in the hotel infrastructure in Leinfelden-Echterdingen

The city of Leinfelden-Echterdingen, which adjoins the exhibition grounds, also benefits. Since Messe Stuttgart moved to its current location in the Filder in 2007, the city has considerably increased its number of hotel beds and significantly improved utilisation of existing capacities. The number of overnight stays rose from 151,391 in 2007 to 532,256 in 2017. Since 2008, five new hotels have been built: a Park Hotel, an Ibis Hotel, a Holiday Inn Express, a Dorint Hotel and a Moxy Hotel. The Mövenpick Airport Hotel is currently building another hotel directly on the Messepiazza. Scheduled to open in 2019, it will have 326 additional rooms. Sabine Friedrich of Stadtmarketing Leinfelden-Echterdingen is pleased by these developments: “The choice of hotels in our city ranges from 4-star-plus to 3-star, 2-star-superior to small private hotels and guesthouses that offer similarly good facilities. The growing number of hotel guests has even enabled innovative local retailers to develop new business models. “One men’s outfitter, for example, displays a selection of its products in a showcase at the Mövenpick Airport Hotel and, in case of emergency, offers to come to the customer’s hotel with a selection of shirts and ties. It seems to be worthwhile, even if the service is not used often. Most customers end up buying more than just a shirt,” says Friedrich, who has first-hand experience of this. Messe Stuttgart also has an impact on the taxi industry, which regularly has a higher passenger rate during trade fairs. Stuttgart Airport also benefits from international events, which increase the number of passengers, especially outside the holiday season, when trade fairs usually take place. And this effect is also felt by the restaurants near the airport.

Messe Stuttgart regards the various conference rooms of different sizes in the new Mövenpick Hotel, right next door to the ICS, not as competition, but as an enhancement. “If the Stuttgart Airport campus establishes itself as an ideal location for many events, all the players located here will ultimately benefit,”

states Kromer. “Together we create an ideal environment, and the customer decides what suits them best,” is the Messe Stuttgart President’s philosophy.

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13th March 2019

New electromobility trade show comes to Stuttgart

Europe’s largest trade fair for automotive batteries and hybrid electric vehicles will be held at Messe Stuttgart for the first time in May 2019

The third Battery Show and Electric & Hybrid Vehicle Technology Expo Europe is being staged as a guest event at Messe Stuttgart from 7 to 9 May 2019. A

pre-conference session will also take place on 6 May. “We are delighted to be able to welcome this renowned trade show for electromobility,” says an enthusiastic Stefan Lohnert, Vice President of Guest Events, adding “It's a stroke of luck that we were still able to find a suitable slot for 2019.”

Facilities including the L-Bank Forum (Hall 1), as well as various rooms in the ICS International Congress Center Stuttgart have been reserved for the four-day industry conference with workshops and presentations. More than 400 exhibitors and 8,000 visitors are expected. According to the organiser, Smarter Shows Europe Ltd., based in Brighton, UK, The Battery Show Europe is Europe’s largest trade fair for automotive batteries and hybrid electric vehicles. The organiser is also pleased to be in Stuttgart, “the home of Mercedes-Benz and Porsche, with the highest concentration of automotive OEMs and suppliers in Europe,” says event director Robin Shelton, who reports that visitors have responded very positively to the new location.

The elect! Exhibition & Conference, which also focuses on electromobility, is already taking place in Stuttgart in October 2018. The event with elect! ATZ Congress Electrified Mobility and an accompanying specialist exhibition is aimed

at both developers and users in the automotive industry. It highlights the two aspects of mobility and technology. On its second day, the elect! exhibition will be accompanied by the automotive TopCareer show.

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14th March 2019


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