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Exhibitor Details

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Stand Number: C360
Singapore Exhibition & Convention Bureau / Singapore Tourism Board
Being at the right place at the right time can spell success for your business. In Singapore you can expand your networks by connecting with more than 7,000 multinational companies and gain entry to the growing Asian markets and beyond.
Singapore is one of Asia’s main air, sea and telecommunications hubs with market access to some 4 billion people within a 7-hour flight radius. Positioned in the middle of the fast-growing and emerging Asia-Pacific markets of China, India and ASEAN, business travellers can easily convene in Singapore, with more than 100 international airlines flying to some 300 cities in about 70 countries and territories worldwide.
Singapore offers an excellent range of state-of-the-art convention centres, exhibition halls, and meeting venues for MICE that suit a wide variety of needs and budgets. These venues not only offer first-rate conference and meeting facilities, but also the convenience of a wide range of accommodation, food, shopping, entertainment, and other lifestyle options in close proximity.
Countries of operation
Product Categories
Convention & Visitor Bureau
Tourist Office - National Tourist Office

Contact Details

Karin Thoenes
c/o Singapore Tourism Board Bleichstr. 45 Frankfurt 60313



Singapore Happy Hour May 21st, 2019, 17:00 - 18:30
Singapore Happy Hour May 22nd, 2019, 17:00 - 18:30

Press Releases


Singapore Tourism Board (STB) has designed a unique approach for showcasing the country at global trade shows and consumer events, by using an innovative installation to offer an immersive and engaging experience for people to learn about the city.

Named ‘City of Possibilities’, the physical model features eight well-known landmarks and points of interest in Marina Bay and Sentosa, Gardens By The Bay, Marina Bay Sands, National Gallery, Siloso Beach, Merlion Park, Esplanade, Resorts World Sentosa, and Raffles Hotel.

While the model itself showcases the beauty of the landmarks, the installation’s inventive aspect is that it also acts as a console to bring users on a virtual tour around the locations. It includes two physical avatars used to navigate around the area and control the tour. The interactive experience leverages on technologies such as 360 video, radio-frequency identification (RFID), and 3D printing to bring Singapore to life.

Each of the eight landmarks has its own hotspot pad on the model. When an avatar is placed on these, the corresponding interactive tour is initiated on the large digital screen in front. By simply rotating the avatar, users can change their view of the 360º video tour and select which activities they want to learn more about. Headphones with ambisonic spatial audio provide an immersive experience.

Ms Tan Yen Nee, Regional Director, Europe, STB said: “City of Possibilities is an interactive and immersive showcase, which allows users to learn more about Singapore and discover the sights, sounds and stories familiar to our city without being physically in Singapore. Through the creative and innovative showcase, we hope to introduce our world-class attractions and hotels to users, and entice them to visit Singapore to experience more of our tourism offerings.”

The concept was created by TBWA\Singapore, alongside production partner, AIRBAG Productions.

The activation was first launched in March at ITB Berlin, and will continue to be displayed at various trade shows and consumer events across the globe.

The Singapore Tourism Board / Singapore Exhibition & Convention BureauTM will participate in IMEX Frankfurt from 21-23 May 2019 with 24 co-exhibitors. At booth no. C360, MICE planners can experience the “City of Possibilities” installation, enjoy fantastic cocktails from ATLAS (no. 8 on the list of the World’s 50 Best Bars) and learn all about the latest developments in Singapore - Asia’s top convention city for the 17 consecutive years.

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13th May 2019


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